Topic 2
The idea of the internet as cyberspace has been a part of our contemporary culture for some time, particularly in the popular medium of film.But is the concept of cyberspace still relevant to our contemporary society?Discuss with reference to your own experience of contemporary media.
Outline
1.Introduction
2.The necessary of internet
2.1 the inpact of internet
3.Conclusion
Introduction
Caroline Haythornthwaite, Barry Wellman (2002) noted that internet has become an important part of our life, but people also have some questions about the resource of internet, social interaction, and commitment to our contemporary society. That is to say, in recent year internet has already laid an important role in our daily life, people use internet everyday. They use internet to connect friends or family, to play games, to watch films and news, and finish works. Some times people can not live without internet. However, some people think some resources in internet are useless for people’s daily life and the society. This paper will bring them together that analyses the impact of internet for our contemporary culture and our contemporary society.
The necessary of internet
John A. Bargh and Katelyn Y. A. McKenna (2003) analyzed that internet is a link to bring people and technology together, which after the telegraph, telephone, radio, and television. People create technology and learn from it to get more useful information. They also said that in 2002, there are more than 600 million people worldwide had use it. Turow and Kavanaugh (2003) suggested that kids grow up with internet and their future generations will also use internet everyday and take it for granted. Guy Berger(2009)noted that today internet has become the most global medium in the history of humanity, It changed and influenced traditional distinctions between local, foreign and international news. On the other hand, internet also help people to communication, for example, people like to watch films online, it is free and convince, it become a important part of people’s daily life, especially for young people, they get a lot of fun from internet. To sum up, the reason that people choice internet to solve problem and make fun is due to the advantages of internet, the following aspects will show the positive of using internet.
However, some people think internet does not really need for people and society, sometimes internet even can lead some bad influence for people. For instance, Jeffrey Baird (2009) said that The Internet leads company to be not a real and good provider and not a health industry, it lead company will not collect useful and health information, the advertising by the Internet lead company will not target healthy program beneficiaries, compensation to the Internet lead company will not depend on whether customers decide to purchase something from the providers or supplier. Nevertheless, internet played an important role in 21st century,people use it everyday and can not live without it. Quintin Komaromy (2009) suggested that smart use of the internet provides the key to good design and fast to use technology, the internet has even taken the traditional style to a new level, providing a fully interactive online version of the paper-based book. He also said full use of the internet, distributors can become much more strategically important to their customers. That is to say people create and development internet, internet contribute to people, for example, people today can enjoy and get a lot of fun from online films, they are free and convenient. Internet also does the following thing to convenient and colorful people’s life.
Communication. Sarah A. Birnie and Peter Horvath (2002) said that there have been many comments about the impact of the internet in society, social interaction, and communication. For example, Internet already have a greater impact on society than television did in recent years, because the Internet affects many more areas of a person's life - personal, family, school, and work domains said by Surveying the Digital Future(1999). People use internet to contact friends and transfer news. Sarah A. Birnie and Peter Horvath (2002) suggested that a comprehensive examination of the traditional relationship and Internet social communication need to consider social motives and attributes. Social motives have also been linked to online communication. Some studies showed that those with low or unsatisfactory traditional social contacts use internet more frequently than others. Telecommunications weekly(2009) reported that due to range use of internet applications such as Teleconference, Pay-TV, Collaborate tasks, and Message services,these applications are based upon the mechanism of multicast communication, which allows the group member to communicate with multi-party efficiently.Communicate in internet can remove the embarrass communication of face to face when people do not know each other, although sometimes individuals are more likely to use the internet merely to fill time. For me I also us internet everyday, I use it to play games, watch films, send e-mails and find some news and resources.
Teaching online. In recently years, more and more individuals prefer to study online, it can save time and money. Schools and teachers have already set up many programs for students to study online, especially universities. Andrea Chester and Gillian Gwynne (1998) noted that teaching in cyberspace has also given us a chance to review the familiar in our educational practice, thereby using our life online to inform our face-to-face teaching. Most teachers prefer to teach online because they think it is benefit for students, they can get the same level of education by studying online, and they also can get a lot of resources online when they are studying online. The benefits of online anonymity for teaching and learning have included increased equity and higher participation rates. Sascha Mitchell (2009) suggested that the benefits of online for teaching and learning have included increased equity and higher participation rates. In my university, there are a lot of programs for me to study online, I can go to library online to read books, I can find useful imformation about my courses and I also can book or order someone to help with my study or english, it is really convenice and helpful, internet has full og my study.
Conclusion
According to the development of technology, more and more people prefer to use internet to solve their problems and colorful their free time. Internet has become an important part of people’ life, it is necessary for people. This paper shows the necessary for internet, people use internet because there are a lot of fun in internet. For example, people can watch films online which are free and convenient, people can communicate in internet, Internet social communication need to consider social motives and attributes. Social motives have also been linked to online communication, Communicate in internet also can remove the embarrass communication of face to face when people do not know each other, people can use internet to study online, today, schools and teachers have already set up many programs for students to study online, especially universities, students can get the same level of education by studying online, and they also can get a lot of resources online when they are studying online. The benefits of online anonymity for teaching and learning have included increased equity and higher participation rates. So internet is essential for our contemporary culture and our contemporary society.
Reference
Wellman B., Haythornthwaite Caroline A., 2002, The internet in everyday life, published by Blackwell Publishers Ltd, http://books.google.com.au/books?hl=zh-CN&lr=&id=Agemw3yIfCIC&oi=fnd&pg=PA3&dq=internet+and+our+life&ots=IkYL7IRYw1&sig=cprr_xETY0-JnCrtoHfYsMXF1AU#v=onepage&q=internet%20and%20our%20life&f=false, viewed at 16th October, 2009.
John A. Bargh and Katelyn Y. A. McKenna, 2003, The internet and social life, Vol. 55: 573-590, New York University, New York, New York 10003, http://arjournals.annualreviews.org/doi/full/10.1146/annurev.psych.55.090902.141922?amp;searchHistoryKey=%24%7BsearchHistoryKey%7D, viewed at 16th October, 2009.
Turow J, Kavanaugh AL, eds. 2003, The wired homestead, Cambridge, MA: MIT Press, J. Soc. Issues 58(1):195–205, viewed at 16th October, 2009.
Sarah A. Birnie and Peter Horvath , 2002, Psychological predictors of internet social communication, Vol. 6 No. 1, http://jcmc.indiana.edu/vol7/issue4/horvath.html, viewed at 16th October, 2009.
Los Angeles, 1999, How the PC and internet are changing the world, CA: UCLA Center for Communication Policy, http://ccp.ucla.edu/one_page.htm, viewed at 16th October, 2009.
G.uy B., 2009, How the internet impacts on international news: exploring paradoxes of the most global medium in a time of 'hyperlocalism', The International Communication Gazette, Vol. 71, Iss. 5; pg. 355, http://proquest.umi.com.libraryproxy.griffith.edu.au/pqdweb?index=7&did=1789768291&SrchMode=1&sid=2&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1255768220&clientId=13713, viewed at 17th October, 2009.
Jeffrey B., 2009, Internet leads: use them, but be careful, HME News, Vol. 15, Iss. 2; pg. 11, 1pgs, http://proquest.umi.com.libraryproxy.griffith.edu.au/pqdweb?index=2&did=1651345421&SrchMode=1&sid=4&Fmt=4&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1255769428&clientId=13713, viewed at 17th October, 2009.
Quintin Komaromy, 2009, Internet is key to engineering community, electronics weekly, Iss. 2378; pg. 18, 1 pgs, http://proquest.umi.com.libraryproxy.griffith.edu.au/pqdweb?index=7&did=1687382901&SrchMode=1&sid=5&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1255769446&clientId=13713, viewed at 17th October, 2009.
Chester A. and Gillian G.1998, online teaching: encouraging collaboration through anonymity, department of psychology and intellectual disability studies, Royal Melbourne Institute of Technology, http://jcmc.indiana.edu/vol4/issue2/chester.html, viewed at 17th October, 2009.
Sascha Mitchell, 2009, Ten tips for involving faminies through internet-based communication,vol.64,Iss,5,pg,46,http://libraryproxy.griffith.edu.au/login?uir=http://peoquest.umi.com.libraryproxy.griffith.edu.au/pqdweb?did=185955143&sid=7&Fmt=4&clientld=13713&RQT=309&VName=PQD,viewed at 18th October,2009.
Telecommunications weekly,2009,Telecommunications research from feng chia university provide new insights into telecommunications,pg,113, http://proquest.umi.com.libraryproxy.griffith.edu.au/pqdweb?index=3&did=1847314991&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1256112691&clientId=13713,
viewed at 18th October,2009.
Sunday, October 18, 2009
Sunday, October 4, 2009
news report
we creat a small news about a journalist interviewed a oversease student abou her study and life in Australia.
Tuesday, September 22, 2009
week8 lecture summary and tute task
The lecture talk about some pilitical of internet in a democracy country and how does the government control the internet and why they should control the internet.
some laws of mass media and free speech have been concerned and how important to set up these laws.
Sign an e-petition.

http://www.getup.org.au/campaign/SaveTheNet/442
what is Barak Obama up to today??
http://www.youtube.com/watch?v=76p9x0-2rJY
Find out who your local, state and federal representatives are.
I study in Australia now,so in my ara the state government representative member is Michael John Crandon of Coomera.The local federal government member is Senator the Hon Joe Ludwig & Anna Bligh
Look up the Queensland or Australian hansard to find the last time your local member spoke in parliament.
Senator the Hon Joe Ludwig last spoke on the 17th of september 2009 about child pornography
Let your local member know what you think about their last speech.
I didn't do this,I do not knoe how to do it and how to say or make comment for their last speech.
What do you think of the Australian Government's plans to censor the internet (the so-called "Clean Feed")
Er....I just stay here for about 4 months I do not really understand the the Australian Government,well,I think the most important thing is good for children's mental health,they do not have ability to access the internet anytime at any website by government's censor the internet.we already pay money for the internet,so I do not really like the internet bacome slow by filter such as the PC-based filter that WONT slow down the internet and parents can track and monitor their kids internet usage.
What place does censorship have in a democracy?
Self regulation is the key to avoid government interference in private media. A national debate is needed on issues like these as otherwise it gets misinterpreted as censorship. In the 21st century and in the our democracy, censorship is not the right path for the educated. And as far as a content code is concerned, only when it is accepted would there be a debate on who will implement the same.
some laws of mass media and free speech have been concerned and how important to set up these laws.
Sign an e-petition.

http://www.getup.org.au/campaign/SaveTheNet/442
what is Barak Obama up to today??
http://www.youtube.com/watch?v=76p9x0-2rJY
Find out who your local, state and federal representatives are.
I study in Australia now,so in my ara the state government representative member is Michael John Crandon of Coomera.The local federal government member is Senator the Hon Joe Ludwig & Anna Bligh
Look up the Queensland or Australian hansard to find the last time your local member spoke in parliament.
Senator the Hon Joe Ludwig last spoke on the 17th of september 2009 about child pornography
Let your local member know what you think about their last speech.
I didn't do this,I do not knoe how to do it and how to say or make comment for their last speech.
What do you think of the Australian Government's plans to censor the internet (the so-called "Clean Feed")
Er....I just stay here for about 4 months I do not really understand the the Australian Government,well,I think the most important thing is good for children's mental health,they do not have ability to access the internet anytime at any website by government's censor the internet.we already pay money for the internet,so I do not really like the internet bacome slow by filter such as the PC-based filter that WONT slow down the internet and parents can track and monitor their kids internet usage.
What place does censorship have in a democracy?
Self regulation is the key to avoid government interference in private media. A national debate is needed on issues like these as otherwise it gets misinterpreted as censorship. In the 21st century and in the our democracy, censorship is not the right path for the educated. And as far as a content code is concerned, only when it is accepted would there be a debate on who will implement the same.
week7 tute task+lecture summary
Summary Lecture:
this week jason made us download some grand freeware software,such as portableapps.com,freewaregenius and sourceforge.It was really interesting.Jason advice us to try to download some software for free and use it.
My feeling about free software:
I download portableapps,it is a really convenice program,it is amazine,I can use any hardware or software as I like such as USB flash drive and iPod,everything is free and it is unlimited to use.
this week jason made us download some grand freeware software,such as portableapps.com,freewaregenius and sourceforge.It was really interesting.Jason advice us to try to download some software for free and use it.
My feeling about free software:
I download portableapps,it is a really convenice program,it is amazine,I can use any hardware or software as I like such as USB flash drive and iPod,everything is free and it is unlimited to use.
Sunday, September 6, 2009
week5 Tute task and why I think short films are inportant in internet
This film was created by university students,they acted very well and even a little bit scary.From this film I know we should be brave and calm down when we meet something unusual.
http://www.youtube.com/watch?v=ukbRHMD84qQ
This is a really great story.I choose this film because it teach us the importance of a family and to be parents they should take care their children anytime.
http://www.youtube.com/watch?v=qSqsatVdVHo
I actually laughed,this short film is really close to life and I nearly do the same thing in every morning.This short film only use about 8 minutes but it is easy for people to understand and memorize it.
http://www.youtube.com/watch?v=vN83DfmH9Tw
I think the reason that short films are really important to internet is because it is close to our daily life,it is short so people do not need so much time to watch it and sometime some short films can not play on TV but people can watch it through internet anytime as they like and sometimes they are all free.So it is a good way for people to relax their free time by watch these short films.
week6 Tute task (my maps) + Lecture summary
From Griffith university to St Joseph's School in Brisbane
View Larger Map
My Name

http://www.sketchcast.com/view/sQaKXKR
Summary Lecture:
This lecture contained the short film in the internet.There are all kinds of films through our daily life and we have many different ways to watch and enjoy them.I think one of the most popular ways for people is to watch and enjoy them from internet.People also prefer to watch short films because it can save time and these films usually close to life,people can easy to understand the meaning of these films.
View Larger Map
My Name

http://www.sketchcast.com/view/sQaKXKR
Summary Lecture:
This lecture contained the short film in the internet.There are all kinds of films through our daily life and we have many different ways to watch and enjoy them.I think one of the most popular ways for people is to watch and enjoy them from internet.People also prefer to watch short films because it can save time and these films usually close to life,people can easy to understand the meaning of these films.
Wednesday, August 26, 2009
summary-week1 to week5
week1
Lecture:
This was a introduction of this course.In this lecture I understood what is communication and technologyround.Some back ground about new media.This was a introduction of this course.
week2
tutorial:
Last week I have the tutorial of the course of New Communication and Technology,I singed up a blog and put some videos on my blog which was pretty easy and interesting.
lecture:
This week,I understand the internet time and history of computing from the lecture.From a long time of evolution,the technology has improved a lot and it has already play a important role in humans life,such as computer,mobile and telephone.It is really convenient to our daily life.This lecture brought a lot knowledge for me about the history of computing and technology which is really good for my future study.
week3
Lecture:
This lecture was really interesting.We learnt what is Shot-sizes and the story of shot-sizes.Josh also told us how does a picture came out and what does a picture include.From this Lecture I realised that shot-sizes is useful and convenient in our daily life.It can be used everywhere and anytime in the world.
Tutorial:
This week we posted some videos and pictures about convergency technology in my blogg and I understand what is "convergency" and "communication"through these pictures and videos.When I did these tasks,it seems a little complicated to finish and it really cost a lot of time to find a suitable video or picture for this theme but I understand hoew to post a video im my blogg.
week4
Tutorial:
In this tutorial we reviewed the lecture notes and find the definition for "VLS,WS,LS,MLS,MS, MCU, CU and BCU"which made me learnt more abour short-sizes.
We found a video that include"who,what,where,when,why and how"we use short-sizes.
week5
Tutorial:
It was a busy class,I have to finish all the tasks as soon as possible by Friday,these tasks were not really difficult and I got some extre information from these tasks such as the weight of the biggest pumpkin in the world and the length of a giraffe's tongue.
Lecture:
This was a introduction of this course.In this lecture I understood what is communication and technologyround.Some back ground about new media.This was a introduction of this course.
week2
tutorial:
Last week I have the tutorial of the course of New Communication and Technology,I singed up a blog and put some videos on my blog which was pretty easy and interesting.
lecture:
This week,I understand the internet time and history of computing from the lecture.From a long time of evolution,the technology has improved a lot and it has already play a important role in humans life,such as computer,mobile and telephone.It is really convenient to our daily life.This lecture brought a lot knowledge for me about the history of computing and technology which is really good for my future study.
week3
Lecture:
This lecture was really interesting.We learnt what is Shot-sizes and the story of shot-sizes.Josh also told us how does a picture came out and what does a picture include.From this Lecture I realised that shot-sizes is useful and convenient in our daily life.It can be used everywhere and anytime in the world.
Tutorial:
This week we posted some videos and pictures about convergency technology in my blogg and I understand what is "convergency" and "communication"through these pictures and videos.When I did these tasks,it seems a little complicated to finish and it really cost a lot of time to find a suitable video or picture for this theme but I understand hoew to post a video im my blogg.
week4
Tutorial:
In this tutorial we reviewed the lecture notes and find the definition for "VLS,WS,LS,MLS,MS, MCU, CU and BCU"which made me learnt more abour short-sizes.
We found a video that include"who,what,where,when,why and how"we use short-sizes.
week5
Tutorial:
It was a busy class,I have to finish all the tasks as soon as possible by Friday,these tasks were not really difficult and I got some extre information from these tasks such as the weight of the biggest pumpkin in the world and the length of a giraffe's tongue.
Tuesday, August 25, 2009
Tasks for week4
1.Which Brisbane band includes Stephen Stockwell on keyboards and vocals?
THE BLACK ASSASSINS
http://web.revolutionrock.com.au/oral-hist/index.php?id=24
2.top of the Australian Pop Charts this week in 1965
"Single on Decca",by Dutch band from Nijmegen
http://www.poparchives.com.au/search.php
3.What is the cheapest form of travel from the Gold Coast to Sydney?
The cheapest form of travel from the Gold Coast to Sydney is Jetstar airplane
about $69 for one way.
https://securetsa.webjet.com.au/WebjetTSA/secure.aspx?framesetGuid=2cecf15a-a634-4006-8325-bf5425d8e0df
4.What is the cheapest form of travel from the Gold Coast to Sydney?
The cheapest form of travel from the Gold Coast to Sydney is Jetstar airplane
about $69 for one way.
https://securetsa.webjet.com.au/WebjetTSA/secure.aspx?framesetGuid=2cecf15a-a634-4006-8325-bf5425d8e0df
5.Why do phone numbers in Hollywood films start with '555'?
They use the 555 prefix, because it is not a real number in the United States. If they used a number that actually worked, some idiot would try calling the number. We have a lot of idiots in the United States so I'd say 1 person out of 100 people would try calling this number. If 200 million people watched this movie, 2 million people would try to call this number. That poor unfortunate person who by no fault of their own ended up with this number! It would be a nightmare for that person.
http://wiki.answers.com/Q/In_American_films_why_do_they_always_start_the_phone_number_with_555
6.'Hacker's Manifesto'
The 'Hacker's Manifesto' was written in January 8, 1986.
http://www.mithral.com/~beberg/manifesto.html
7.David Cronenberg
David Cronenberg's first feature film is The Artist as Monster

http://www.amazon.com/Artist-Monster-Cinema-David-Cronenberg/dp/0802038077
In the film called Videodrome had 'Blondie' in it.
http://www.imdb.com/title/tt0086541/
8.glycomics

the glycomics is from chemical for sugar.It is organized by genes and proteins of sugar.It is kind of study such as economics and biology,it is really important in pharmaceutical area.
http://www.griffith.edu.au/science/institute-glycomics/research/what-is-glycomics
10.giraffe's tongue

the giraffe's tongue is 53cm long
http://www.funtrivia.com/askft/Question107669.html
11.Lilly Allen
Lilly Allen is using twitter.We can contect her by her twitter.
http://twitter.com/LilyAllen
12.the biggest pumpkin in the world

the weight of the biggest pumpkin in the world is 1689 pound in 2007.It takes about 150 days or more to grow up.
http://pumpkinnook.com/giants/giantpumpkins.htm
http://www.pumpkinnook.com/howto/seedstarting.htm
THE BLACK ASSASSINS
http://web.revolutionrock.com.au/oral-hist/index.php?id=24
2.top of the Australian Pop Charts this week in 1965
"Single on Decca",by Dutch band from Nijmegen
http://www.poparchives.com.au/search.php
3.What is the cheapest form of travel from the Gold Coast to Sydney?
The cheapest form of travel from the Gold Coast to Sydney is Jetstar airplane
about $69 for one way.
https://securetsa.webjet.com.au/WebjetTSA/secure.aspx?framesetGuid=2cecf15a-a634-4006-8325-bf5425d8e0df
4.What is the cheapest form of travel from the Gold Coast to Sydney?
The cheapest form of travel from the Gold Coast to Sydney is Jetstar airplane
about $69 for one way.
https://securetsa.webjet.com.au/WebjetTSA/secure.aspx?framesetGuid=2cecf15a-a634-4006-8325-bf5425d8e0df
5.Why do phone numbers in Hollywood films start with '555'?
They use the 555 prefix, because it is not a real number in the United States. If they used a number that actually worked, some idiot would try calling the number. We have a lot of idiots in the United States so I'd say 1 person out of 100 people would try calling this number. If 200 million people watched this movie, 2 million people would try to call this number. That poor unfortunate person who by no fault of their own ended up with this number! It would be a nightmare for that person.
http://wiki.answers.com/Q/In_American_films_why_do_they_always_start_the_phone_number_with_555
6.'Hacker's Manifesto'
The 'Hacker's Manifesto' was written in January 8, 1986.
http://www.mithral.com/~beberg/manifesto.html
7.David Cronenberg
David Cronenberg's first feature film is The Artist as Monster
http://www.amazon.com/Artist-Monster-Cinema-David-Cronenberg/dp/0802038077
In the film called Videodrome had 'Blondie' in it.
http://www.imdb.com/title/tt0086541/
8.glycomics

the glycomics is from chemical for sugar.It is organized by genes and proteins of sugar.It is kind of study such as economics and biology,it is really important in pharmaceutical area.
http://www.griffith.edu.au/science/institute-glycomics/research/what-is-glycomics
10.giraffe's tongue

the giraffe's tongue is 53cm long
http://www.funtrivia.com/askft/Question107669.html
11.Lilly Allen
Lilly Allen is using twitter.We can contect her by her twitter.
http://twitter.com/LilyAllen
12.the biggest pumpkin in the world

the weight of the biggest pumpkin in the world is 1689 pound in 2007.It takes about 150 days or more to grow up.
http://pumpkinnook.com/giants/giantpumpkins.htm
http://www.pumpkinnook.com/howto/seedstarting.htm
Sunday, August 23, 2009
the definition of convergence in commnuication
Convergence is the approach toward a definite value, a definite point, a common view or opinion, or toward a fixed or equilibrium state. In mathematics, it describes limiting behavior, particularly of an infinite sequence or series.
Media convergence is an economic strategy in which communications companies seek financial benefit by making the various media properties they own work together. The strategy is a product of three elements: 1) corporate concentration, whereby fewer large companies own more and more media properties; 2) digitization, whereby media content produced in a universal computer language can be easily adapted for use in any medium; and 3) government deregulation, which has increasingly allowed media conglomerates to own different kinds of media (e.g., television and radio stations and newspapers) in the same markets, and which has permitted content carriage companies (e.g., cable TV suppliers) to own content producers (e.g., specialty TV channels). The strategy allows companies to reduce labour, administrative and material costs, to use the same media content across several media outlets, to attract increased advertising by providing advertisers with package deals and one-stop shopping for a number of media platforms, and to increase brand recognition and brand loyalty among audiences through cross-promotion and cross-selling. At the same time, it raises significantly the barriers to newcomers seeking to enter media markets, thus limiting competition for converged companies.
Historically, communications companies have formed newspaper chains and networks of radio and TV stations to realize many of these same advantages, and convergence can be seen as the expansion and intensification of this same logic. AOL Time Warner in the United States is seen as a model for media convergence. Time Inc. and Warner Brothers first merged in 1989, creating the world's largest media and entertainment company with its complementary properties in magazine publishing, music recording, film production and distribution. AOL subsequently bought Time Warner in January 2001 in an attempt to expand the Time Warner synergies to the global computer network called the Internet.
A number of Canadian media companies have moved in the same direction since 2000. The telephone company BCE Inc., for example, has expanded into television, with the purchase of the national CTV network; newspaper publishing, with the acquisition of The Globe and Mail; and new media, with a family of World Wide Web sites. CanWest Global Communications Corp. has added to its national Global television network by acquiring television stations in Australia, New Zealand, Ireland and Northern Ireland, daily and weekly newspapers across Canada, film and television production and distribution properties in Canada, the U.S. and Great Britain, radio stations in Canada and New Zealand, and a national Internet portal. Quebecor Inc. has newpapers, magazines and book publishing companies, the cable TV and Internet service provider Videotron, six of ten stations in the TVA French-language television network, the Radiomedia radio network and the CANOE Internet portal. Besides being Canada's largest cable television provider, Rogers Communications Inc. is involved in television broadcasting, wireless telephone service, magazine publishing and video sales and rentals.
While most of the promised financial benefits of convergence have yet to be realized by media owners, some of the social costs are already apparent. Media content is increasingly treated as a product like any other, and notions of public service take a back seat to private enterprise. The substantial costs of corporate mergers have led converged companies to seek profits through cost-cutting rather than increased investment in communication services. The market power exerted by corporate giants such as BCE, CanWest Global, Quebecor and Rogers makes it increasingly difficult for new corporate players to compete and reduces the number of choices media consumers face in deciding among information and entertainment sources. In the news media particularly, newsroom staffs have been substantially reduced and journalists are being asked to produce more stories each day, stories which can be used by more than one news medium. This trend has the potential to reduce the quantity, the quality and the diversity of news coverage.
http://www.thecanadianencyclopedia.com/index.cfm?PgNm=TCE&Params=A1ARTA0009695
http://en.wikipedia.org/wiki/Convergence
Media convergence is an economic strategy in which communications companies seek financial benefit by making the various media properties they own work together. The strategy is a product of three elements: 1) corporate concentration, whereby fewer large companies own more and more media properties; 2) digitization, whereby media content produced in a universal computer language can be easily adapted for use in any medium; and 3) government deregulation, which has increasingly allowed media conglomerates to own different kinds of media (e.g., television and radio stations and newspapers) in the same markets, and which has permitted content carriage companies (e.g., cable TV suppliers) to own content producers (e.g., specialty TV channels). The strategy allows companies to reduce labour, administrative and material costs, to use the same media content across several media outlets, to attract increased advertising by providing advertisers with package deals and one-stop shopping for a number of media platforms, and to increase brand recognition and brand loyalty among audiences through cross-promotion and cross-selling. At the same time, it raises significantly the barriers to newcomers seeking to enter media markets, thus limiting competition for converged companies.
Historically, communications companies have formed newspaper chains and networks of radio and TV stations to realize many of these same advantages, and convergence can be seen as the expansion and intensification of this same logic. AOL Time Warner in the United States is seen as a model for media convergence. Time Inc. and Warner Brothers first merged in 1989, creating the world's largest media and entertainment company with its complementary properties in magazine publishing, music recording, film production and distribution. AOL subsequently bought Time Warner in January 2001 in an attempt to expand the Time Warner synergies to the global computer network called the Internet.
A number of Canadian media companies have moved in the same direction since 2000. The telephone company BCE Inc., for example, has expanded into television, with the purchase of the national CTV network; newspaper publishing, with the acquisition of The Globe and Mail; and new media, with a family of World Wide Web sites. CanWest Global Communications Corp. has added to its national Global television network by acquiring television stations in Australia, New Zealand, Ireland and Northern Ireland, daily and weekly newspapers across Canada, film and television production and distribution properties in Canada, the U.S. and Great Britain, radio stations in Canada and New Zealand, and a national Internet portal. Quebecor Inc. has newpapers, magazines and book publishing companies, the cable TV and Internet service provider Videotron, six of ten stations in the TVA French-language television network, the Radiomedia radio network and the CANOE Internet portal. Besides being Canada's largest cable television provider, Rogers Communications Inc. is involved in television broadcasting, wireless telephone service, magazine publishing and video sales and rentals.
While most of the promised financial benefits of convergence have yet to be realized by media owners, some of the social costs are already apparent. Media content is increasingly treated as a product like any other, and notions of public service take a back seat to private enterprise. The substantial costs of corporate mergers have led converged companies to seek profits through cost-cutting rather than increased investment in communication services. The market power exerted by corporate giants such as BCE, CanWest Global, Quebecor and Rogers makes it increasingly difficult for new corporate players to compete and reduces the number of choices media consumers face in deciding among information and entertainment sources. In the news media particularly, newsroom staffs have been substantially reduced and journalists are being asked to produce more stories each day, stories which can be used by more than one news medium. This trend has the potential to reduce the quantity, the quality and the diversity of news coverage.
http://www.thecanadianencyclopedia.com/index.cfm?PgNm=TCE&Params=A1ARTA0009695
http://en.wikipedia.org/wiki/Convergence
Sunday, August 16, 2009
Tuesday, August 11, 2009
Brain-Machine Interface Technology
This video is from YouTube.This is about brain-machine.This kind of robot can be contro by people's mind.The robot will do what people thinking or want.
http://www.youtube.com/watch?v=q-fE9QBy0FI
communication cycle

This picture from google website shows the communication cycle.The different ways we use to communicate with others on internet are in different websites but we there is one website can include all of the things such as blog.Communication is really convenient and amazine for us.
http://www.newmediaexplorer.org/steve_bosserman/Cycles%20of%20Communication%20and%20Collaboration%20-%20Halfsize.jpg
Robotics

I found this picture still from google website.Technology brings the robotics,peopele use robot to do work that they can not do it by themselves.This kind of technology save a lot of time in people's daily work or life.
http://www.photovault.com/Link/Technology/Industry_Robotics/TIRV01P01_09.jpg
Technology

I got this picture from google website.This picture shows that today computer has already becom one part of this world.Peopel use computer from all over the world.Technology seems to bemore and more important for people to understand and develop.
http://crystalgraphics.imageserver1.com/thumb/1/medium/366259
Sunday, August 9, 2009

This picture I found from google website,this picture shows that people use different technologies everyday and everywhere.It is really important for people to communicate or working.
http://www.fotosearch.com/IMZ140/pgi0099/
Sunday, August 2, 2009
Hi everyone
Welcome to my blog!It is my first time to set a blog,I feel excited and really enjoy it!
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